Storytelling For the Modern User

Storytelling is as old as the human experience.  At its essence, story helps us develop and maintain connections and community, and we now know more about how the human brain responds to story than at any other time.  The history of American business is filled with great storytellers, from Walt Disney to Steve Jobs and yes, even Elizabeth Holmes. The best among them used their story to change the world. And while we are inundated with data and information, story undeniably remains a pillar of power and influence.

In this session, you’ll learn:

  • Why our brains love story — and what makes a great one 
  • Why storytelling is critical to building and maintaining influence 
  • The elements of story and examples of where it’s appropriate