It’s a simple fact: sales and business development are the only revenue-generating activities in a business – every other activity is an expense. Unfortunately, what we believe about business development and how we are trained can be an obstacle to our success.

Most professionals know that business is about building trust and relationships, but how exactly do you build a relationship from the ground up? Do you really need to be meeting all those people for coffee every week and going to a hundred awkward networking events? This program will transform what you feel and think about business development. This training is infused with humor, heart and humanity to teach you to do business development elegantly and ethically. This program is not a pep rally. This is a game changer.

Participants will learn:

• How to build your social capital, have meetings that move people, and build influence
• How to craft a business development and marketing plan that aligns with your distinct personality and style
• How to distinguish between business development and marketing and to understand the differences between internal and external marketing
• The role of cross-functional sales
• How to differentiate yourself in a crowded marketplace