At Story Imprinting, we’re a team of storytellers and media pros who are turning the idea of traditional PR on its head.
Sure, we offer a complete suite of PR services (think media outreach, media training, pitching positive stories, crisis comms and guidance, copywriting, and social and digital media) to a client roster that includes large tech companies, industry trade associations, nonprofits, law firms, and more. We’ve media trained CEOs, scientists, cops, Nobel laureates, school district superintendents, and everyone in between.
We’re different in a critical way: we are grounded at the intersection of storytelling and business. Your PR plan is nothing if your whole team — from the C-suite to the newest, freshest hire — understands your story and how to tell it.
- Jordan Tuttle, Chief Commercial Officer, Apella
We are in a time unlike any other. Everywhere we turn, we are pummeled with information in a media marketplace that’s increasingly crowded.
From TikTok and Instagram to traditional print outlets, radio, and 24-hour news channels, we now have access to more stories than ever before. For the uninitiated, navigating media can be complicated and nerve-wracking — but it doesn’t have to be.
Our media training is designed to demystify the process of crafting media pitches and landing and executing media interviews with finesse, elegance, and authenticity.
Led by former print journalist, lawyer, and communications pro Holly Amaya, our media training starts by teaching you the rules of engagement for interacting with journalists of all kinds. Our mantra? Authenticity wins. We’ll talk about how to create effective media pitches that snag reporters’ attention, and we’ll give you practical tools to elevate yourself as an expert journalists know they can call on for comment when news breaks.
These days, everyone’s a content creator. And that means you’ve got to be ready.
Crisis Communication & Litigation Support
Navigating crisis is as much about public perception as what is happening in real time. We understand both arenas well, and our crisis plan will include strategies to address both internal and external messaging. We can’t stress this enough: if you aren’t controlling the narrative, others will. And the longer you wait to begin crafting those messages and crafting the narrative, the greater the opportunity for counter-organic stories to spread to your detriment. As an attorney, journalist, and seasoned PR pro, Holly understands that different audiences demand different messaging – and she brings a wealth of legal experience, strategic planning, and a whole lot of news judgment to our crisis and litigation support clients.
- Alreen Haeggquist
Story Development & Narrative Strategy
Story touches every single aspect of corporate strategy. The challenge? To create narrative consistency so every member of your team is telling the same stories in the same elegant way.
We devote a full day to an in-person story mining session, where we’ll interview the principals of the organization to help us identify, catalog, and capture your best stories — which we compile in an easy-to-use Narrative Imprinting Brand Story for every member of your team.
- James Chung, Founder and CEO, The Econic Company
She’s well versed in a complete suite of PR services (think media outreach, media training, pitching positive stories, crisis comms and guidance, copywriting, and social and digital media) to a client roster that includes large tech companies, retailers, industry trade associations, nonprofits, law firms, and more. She has media trained CEOs, scientists, cops, Nobel laureates, school district superintendents, and everyone in between.
Before Holly went into PR, she was a litigator and the general counsel for a large national service provider, where she oversaw complex litigation, negotiated major contracts with some of the world’s largest and most well-known retailers, and served as legal liaison to the company’s private equity owner and board of directors. And before that, she was a journalist at one of the country’s largest daily metro papers, where she learned what makes a compelling story — and how to tell a great one on deadline so people pay attention.