What We Do - And Why It Matters

The history of American business is filled with great storytellers. The best among them used their story to change the world.

At Story Imprinting, we teach great companies the art and science of story. We’ve trained groups of one to 1,000 to thoughtfully and authentically stitch narrative into their day-to-day business practices and interactions in a way that moves people and influences behavior. 

Upcoming Events

Thu, Sep 16, 9:00 AM

Thu, Sep 21, 8:30 AM

Mon, Oct 18, 8:30 AM

Reimagine, Reinvent & Reclaim 2022

Training

Strategic Communications

Keynotes

Executive Coaching

We’re a full-service training and communications firm whose founders bridge the gap between storytelling and business. 

We take a practical and emotionally intelligent approach to storytelling and business that harnesses what we know about the brain and story to work with — rather than against — human nature.

The Story Imprinting curriculum touches every aspect of corporate citizenship, including:

We are inundated with data and information — and yet story remains a pillar of power and influence. And perhaps nowhere is this more relevant than in a corporate environment, where story builds trust, influence, and credibility.

When it comes to any part of your business — whether leadership, recruiting, change management, coaching, presentations, diversity and inclusion, business development, or communicating your value to customers and the world — what really matters are the stories you tell. 

Ann marie Houghtailing

Co-Founder

Ann marie Houghtailing has developed a reputation as one of the most sought-after business development and storytelling experts in the country and speaks regularly on Narrative Leadership and how to use storytelling as a tool of influence in business with her trademarked Narrative Imprinting® process. She has trained thousands of people in 42 states and abroad, delivered a TEDx talk, and is currently working with a California men’s state prison to bring storytelling to incarcerated men as a tool of learning, empowerment and connection to the outside.

In 2018, Houghtailing launched the Center for Corporate Storytelling, which provides the nation’s first academic certification in Corporate Storytelling, with California International Business University.

Holly Amaya

Co-Founder

Holly Amaya has enjoyed a multifaceted career as a journalist, attorney, and public relations maven, but she’s been telling stories professionally since she snagged her first newspaper column in the Evansville (Ind.) Courier & Press at age 11. Her C.V. includes stints at Harper’s Bazaar in New York City, The Arizona Republic in Phoenix, in the office of a U.S. senator, and as general counsel of an international retail services provider. As a PR consultant, she has managed media campaigns for some of the world’s largest companies, and is a highly sought-after crisis manager, media trainer, branding expert, and communications coach.  

2020HA1
2020HA1

Holly Amaya

Co-Founder

Holly Amaya has enjoyed a multifaceted career as a journalist, attorney, and public relations maven, but she’s been telling stories professionally since she snagged her first newspaper column in the Evansville (Ind.) Courier & Press at age 11. Her C.V. includes stints at Harper’s Bazaar in New York City, The Arizona Republic in Phoenix, in the office of a U.S. senator, and as general counsel of an international retail services provider. As a PR consultant, she has managed media campaigns for some of the world’s largest companies, and is a highly sought-after crisis manager, media trainer, branding expert, and communications coach.