Media Training Basics
For the uninitiated, navigating media can be complicated. But in an increasingly digital world, where content (for better or worse) can go viral in an instant, it’s more important than ever to be ready to stay on-message. In this webinar, we’ll discuss:
- How the rules of engagement for interactions with journalists have changed
- Why media training should not longer be reserved for top-tier management
- The value regular media training brings to all business units within an organization