Upcoming Events

Communication & Leadership

October 12

We all deserve authentic communication — but communicating is often incredibly difficult! What’s more, failing to communicate clearly and transparently can be a block to leadership development and advancement. In this webinar, participants will learn:

  • Why authentic communication is critical to leadership and advancement
  • The importance of narrative vulnerability
  • Useful tips to improve your communication

What To Leave Behind in 2022

November 16

As we look toward the end of 2022, you’re likely taking stock of the year and assessing what you want in 2023. In this webinar we’ll discuss:

  • What to leave behind in 2022 — and how to make that happen in an actionable way
  • How to assess what you want less (and more) of in the coming year by prioritizing your values
  • How to begin to think about your legacy in a dynamic way

Our Events

Moments Into Stories

April 5

Whether we’re training a group of one or 1,000, we are regularly asked, “How do you access your own stories?” Ann marie often tells a story about something that happened to her in an airport years ago…

High-Quality Business Decision-Making

May 3

Delayed decision making can be a drain on time, resources, and morale. And in today’s corporate world, the ability to make strong, purposeful decisions under pressure has never been more critical…

Storytelling For Team-Building

June 7

Good storytelling is at the heart of team building. (You can have your trust falls and escape rooms – we’ll take a good story, told at the right moment, any day)…

Feedback

July 5

If there’s a hard conversation you’re avoiding, you’re not alone. Welcome to the human race! We get it: it can be hard to give or receive feedback, ask for resources or set expectations…

Business Development Consultations

August 2

Sales and business development are the only revenue-generating activities in a business – every other activity is an expense…

Media Training Basics

September 6

For the uninitiated, navigating media can be complicated. But in an increasingly digital world, where content (for better or worse) can go viral in an instant, it’s more important than ever to be ready to…

Difficult People, Difficult Situations

October 4

We all deserve authentic communication — but communicating is often incredibly tough, especially when you’re dealing with difficult humans. In this webinar, participants will learn: …

Avoiding Toxic Leadership Behaviors

November 1

Refusing to listen to feedback. Inconsistency. Lack of accountability. These are just a few examples of toxic leadership behaviors that, if left unchecked in the workplace…

Staying Energized and Motivated

December 6

We all deserve authentic communication — but communicating is often incredibly tough, especially when you’re dealing with difficult humans. In this webinar, participants will learn: …

What We Do - And Why It Matters

The history of American business is filled with great storytellers. The best among them used their story to change the world.

At Story Imprinting, we teach great companies the art and science of story. We’ve trained groups of one to 1,000 to thoughtfully and authentically stitch narrative into their day-to-day business practices and interactions in a way that moves people and influences behavior. 

Holly and Ann marie

Upcoming Events

There are no upcoming Events at this time.

Upcoming Events

There are no upcoming events.

We’ve developed a short, high-impact training designed to help improve the creation and delivery of your CLE presentations immediately.


This $349 training is broken into a series of 12 short, on-demand videos with strategies and tactics you can immediately apply to your speaking engagements and CLE opportunities.

We’re a full-service training and communications firm whose founders bridge the gap between storytelling and business. 

We take a practical and emotionally intelligent approach to storytelling and business that harnesses what we know about the brain and story to work with — rather than against — human nature.

The Story Imprinting curriculum touches every aspect of corporate citizenship, including:

We are inundated with data and information — and yet story remains a pillar of power and influence. And perhaps nowhere is this more relevant than in a corporate environment, where story builds trust, influence, and credibility.

When it comes to any part of your business — whether leadership, recruiting, change management, coaching, presentations, diversity and inclusion, business development, or communicating your value to customers and the world — what really matters are the stories you tell. 

Ann marie Houghtailing

Ann marie Houghtailing

Co-Founder

Ann marie Houghtailing has developed a reputation as one of the most sought-after business development and storytelling experts in the country and speaks regularly on Narrative Leadership and how to use storytelling as a tool of influence in business with her trademarked Narrative Imprinting® process. She has trained thousands of people in 42 states and abroad, delivered a TEDx talk, and is currently working with a California men’s state prison to bring storytelling to incarcerated men as a tool of learning, empowerment and connection to the outside.

In 2018, Houghtailing launched the Center for Corporate Storytelling, which provides the nation’s first academic certification in Corporate Storytelling, with California International Business University.

Holly Amaya

Co-Founder

Holly Amaya has enjoyed a multifaceted career as a journalist, attorney, and public relations maven, but she’s been telling stories professionally since she snagged her first newspaper column in the Evansville (Ind.) Courier & Press at age 11. Her C.V. includes stints at Harper’s Bazaar in New York City, The Arizona Republic in Phoenix, in the office of a U.S. senator, and as general counsel of an international retail services provider. As a PR consultant, she has managed media campaigns for some of the world’s largest companies, and is a highly sought-after crisis manager, media trainer, branding expert, and communications coach.  

Holly Amaya
Holly Amaya

Holly Amaya

Co-Founder

Holly Amaya has enjoyed a multifaceted career as a journalist, attorney, and public relations maven, but she’s been telling stories professionally since she snagged her first newspaper column in the Evansville (Ind.) Courier & Press at age 11. Her C.V. includes stints at Harper’s Bazaar in New York City, The Arizona Republic in Phoenix, in the office of a U.S. senator, and as general counsel of an international retail services provider. As a PR consultant, she has managed media campaigns for some of the world’s largest companies, and is a highly sought-after crisis manager, media trainer, branding expert, and communications coach.  

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