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Reimagine, Reinvent & Reclaim the New Year

WHY VERDANT

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In January 2020, we officially launched Story Imprinting, our full-service training and communications firm. And as we were taking our first steps, a global pandemic grounded us — just like that. We had to learn how to reimagine our business and our roles and our strategy all from the comfort and chaos of our homes. 

While 2020 was an unusually hard year for everyone, but every year presents the opportunity for obstacles to rise up and compromise our ability to become our highest and greatest selves. 

We adjusted our plans — and sometimes our attitude — and chose life and work and meaning. Despite the most challenging year of our personal and professional lives, we have continued to build our own business and help our clients grow. Along the way, we’ve learned so much about mindset, strategy and how to thrive in seemingly impossible conditions. 

You will never get the perfect environment for growth. You can’t wait for it.  And if you’re ready to choose yourself, we invite you to join us in a year of reimagining, redesigning and reclaiming your future.

Against the backdrop of an unpredictable marketplace, we are offering a unique year-long program to help professionals thrive.

VERDANT

We are living in wild times when the future feels fragile and uncertain. When 2020 dawned, no one could have imagined the economic or emotional impacts of a global pandemic. Working remotely has become the norm. Professionals are now required to lead through videoconferencing, presenting new challenges in a largely uncharted landscape in which the lines between our personal and professional lives are increasingly blurred.

  • How do we continue to connect? 
  • How do we stay energized, engaged and ready for our next opportunity?
  • What can we do to have greater agency over our careers and not feel as though we are at the mercy of the market?
  • How do we elevate our executive presence and build social capital? 
  • How do we continue to motivate others and build an energized, purpose-driven team? 

The pandemic has taught us that in order to thrive one must remain nimble and able to both connect and build credibility quickly. This dynamic program will include a comprehensive curriculum on owning your career in challenging times as well as rigorous dialogue around  specific challenges facing modern professionals. You will also have the opportunity to grow your network in small private groups where you can ask questions, share ideas and build relationships if you so choose. 

We believe in real-world training. Courses will be delivered for 90 minutes on a monthly basis via Zoom and will serve to challenge you and to provide real context and strategies for how to apply this topical content to your career. We will have a private FB group free of judgement and full of support for the cohort to build their network, ask BIG questions and support others on their journeys. You’ll also have monthly homework and recommended resources to build on the professional development lessons we’ll be tackling each month.

We will meet on the first Tuesday of each month at 8 a.m. Pacific/11 a.m. Eastern beginning Tuesday, January 5, 2021. Recordings of each session will be available for two days.

In the years of coaching people at all levels we know that transformation is choice. 

We are bringing you all the tools you need. Now it’s up to you to do something truly radical: to choose yourself.

Testimonials

Testimonials

Month 1
The Power of Cognitive Change

Your beliefs contribute to how you behave and shape your reality. This module will focus on identifying and disrupting beliefs that do not serve you and reimagining what you believe to be true about yourself. Building a more dynamic, flexible mindset can change your entire life and the way you approach every relationship and every problem you face. You’ll learn: 

  • Foundational principles of cognitive behavior, why they matter, and how to challenge belief systems that are holding you back 
  • The importance of saying no 
  • How to become a more decisive and empowered actor in your own life — and why this matters in leadership, in negotiation, and in transition

Month 2
Self-Advocacy and Negotiating Your Value

When was the last time you made a big (or small) ask? The ability to self-advocate and navigate your worth is essential to build and maintain personal and professional relationships of the highest integrity. Self-advocacy bleeds into every aspect of your life.  It empowers us to ask for opportunity, critical feedback, and for new business.  You’ll learn: 

  • Why it’s critical to be an agent of your own success
  • How to identify beliefs that are impeding your advancement
  • How to craft an action plan for high stakes conversations
  • How to solicit and implement useful feedback to help you grow
  • Rules of engagement for an empowered negotiation 

Month 3
Building Social Capital 

Social capital is something that no one can take from you. It’s the currency that may purchase your next opportunity, consideration for a board position or a new client. In this module, we address how to build and when to spend your social capital. It’s not enough to do great work if no one knows who you are. How do we elegantly and thoughtfully build social capital? You’ll learn: 

  • How to build social capital in an online world
  • How and when to spend your social capital
  • How to better leverage current relationships
  • Aligning your social capital with your values and brand

Month 4
Building Your Personal Brand

To succeed in the workplace, you’ve got to know your brand. Personal brand development can be challenging. How do you talk about yourself without sounding arrogant or self involved? We’ve got you covered! Communicating your value and selling your ideas revolve around how well you tell your story, and nobody else can (or will) do it for you. In this session, you’ll learn:

  • How to mine and access critical professional stories that shape and advance your personal brand
  • How to identify situations to share your story
  • Techniques to elevate and enrich your story with elegance

Month 5
Reimagining Executive Presence

Executive presence is the embodiment of confident, empowered leadership. How we show up physically and emotionally inform how we behave and how others inside and outside an organization receive us. Executive presence can often be an extremely amorphous concept that while easy to identify can be hard to quantify.  You’ll learn: 

  • What constitutes executive presence (and how your own cognitive behavior plays a part) 
  • How to make sense of feedback around executive presence 
  • What behaviors contribute to elevating executive presence — and techniques to increase your presence

Month 6
Connecting and Communicating Remotely

Virtual communication isn’t going away. The ability to keep participants attention and energized is both crucial and intensely challenging. We want you to be prepared to not merely survive these challenges but excel. This module will focus on real world tactics to increase your executive presence, decrease stress and become a more engaged communicator online. You’ll learn: 

  • How to express executive presence through a 2D small screen
  • How to run high-impact, engaging virtual meetings
  • How to maintain an energized, purpose driven team, convert more clients, and lead with confidence online

Month 7
Storytelling For The Modern Professional

At its essence, story helps us develop and maintain connections and community, and we now know more about how the human brain responds to story than at any other time.  The history of American business is filled with great storytellers, from Walt Disney to Steve Jobs and yes, even Elizabeth Holmes. The best among them used their story to change the world. And while we are inundated with data and information, story undeniably remains a pillar of power and influence.  You’ll learn: 

  • The neuroscience and social science of storytelling
  • The structure of storytelling
  • The application of storytelling

Month 8
Building Energized, Purpose-Driven Teams

Leadership is about developing and empowering others. How do you build an engaged, motivated team that is filled with purpose? This module will focus on how to get the best out of people in good times and challenging times and what gets in the way of productivity and potential. You’ll learn:

  • What actually motivates people versus what we believe motivates people
  • How to create a culture of ownership and agency
  • Actionable tactics to better engage your team

Month 9
Hard Conversations and Difficult People

No one goes through their career without having to have hard conversations or deal with difficult people. How you manage conversations and people can define you. We see critical conversations and difficult people as an opportunity for you to demonstrate true leadership. A staggering number of people use avoidance and tolerance as tactics but these approaches do not improve or change the problem. This module will focus on how to approach challenging conversations and difficult people with a plan for better outcomes. You’ll learn:

  • How to plan for high stakes conversations
  • Dos and Don’ts of quality communication
  • How becoming a better listener will help you become a better communicator

Month 10
Time and Motivation

Time is a diminishing asset. We can not beg, borrow, buy or steal more time. We want to teach you how to invest your time wisely rather than spend it wildly. Int this workshop you’ll learn:

  • How to make better decisions about your time
    Practices for better workflow
  • Rules to help you own your time and not be at the mercy of a punishing calendar

Month 11
Legacy and What’s Left Behind

You make different decisions based on your value system and the work you leave behind. When we understand what we value and the impact we want to make in the world, it informs our professional and personal decisions. In this workshop you’ll learn:

  • How to prioritize your values
  • How to make decisions aligned with your values
  • How to begin to think about your legacy in a dynamic way

Month 12
Building A Plan Forward For Sustainable Growth

This month will focus on how to take everything you’ve learned and apply to the next year. This workshop will focus on sharing what you’ve learned, claiming what you want for the future and putting together a 2022 plan of action.

Month 1
The Power of Cognitive Change

Your beliefs contribute to how you behave and shape your reality. This module will focus on identifying and disrupting beliefs that do not serve you and reimagining what you believe to be true about yourself. Building a more dynamic, flexible mindset can change your entire life and the way you approach every relationship and every problem you face. You’ll learn: 

  • Foundational principles of cognitive behavior, why they matter, and how to challenge belief systems that are holding you back 
  • The importance of saying no 
  • How to become a more decisive and empowered actor in your own life — and why this matters in leadership, in negotiation, and in transition

Month 2
Self-Advocacy and Negotiating Your Value

When was the last time you made a big (or small) ask? The ability to self-advocate and navigate your worth is essential to build and maintain personal and professional relationships of the highest integrity. Self-advocacy bleeds into every aspect of your life.  It empowers us to ask for opportunity, critical feedback, and for new business.  You’ll learn: 

  • Why it’s critical to be an agent of your own success
  • How to identify beliefs that are impeding your advancement
  • How to craft an action plan for high stakes conversations
  • How to solicit and implement useful feedback to help you grow
  • Rules of engagement for an empowered negotiation 

Month 3
Building Social Capital 

Social capital is something that no one can take from you. It’s the currency that may purchase your next opportunity, consideration for a board position or a new client. In this module, we address how to build and when to spend your social capital. It’s not enough to do great work if no one knows who you are. How do we elegantly and thoughtfully build social capital? You’ll learn: 

  • How to build social capital in an online world
  • How and when to spend your social capital
  • How to better leverage current relationships
  • Aligning your social capital with your values and brand

Month 4
Building Your Personal Brand

To succeed in the workplace, you’ve got to know your brand. Personal brand development can be challenging. How do you talk about yourself without sounding arrogant or self involved? We’ve got you covered! Communicating your value and selling your ideas revolve around how well you tell your story, and nobody else can (or will) do it for you. In this session, you’ll learn:

  • How to mine and access critical professional stories that shape and advance your personal brand
  • How to identify situations to share your story
  • Techniques to elevate and enrich your story with elegance

Month 5
Reimagining Executive Presence

Executive presence is the embodiment of confident, empowered leadership. How we show up physically and emotionally inform how we behave and how others inside and outside an organization receive us. Executive presence can often be an extremely amorphous concept that while easy to identify can be hard to quantify.  You’ll learn: 

  • What constitutes executive presence (and how your own cognitive behavior plays a part) 
  • How to make sense of feedback around executive presence 
  • What behaviors contribute to elevating executive presence — and techniques to increase your presence

Month 6
Connecting and Communicating Remotely

Virtual communication isn’t going away. The ability to keep participants attention and energized is both crucial and intensely challenging. We want you to be prepared to not merely survive these challenges but excel. This module will focus on real world tactics to increase your executive presence, decrease stress and become a more engaged communicator online. You’ll learn: 

  • How to express executive presence through a 2D small screen
  • How to run high-impact, engaging virtual meetings
  • How to maintain an energized, purpose driven team, convert more clients, and lead with confidence online

Month 7
Storytelling For The Modern Professional

At its essence, story helps us develop and maintain connections and community, and we now know more about how the human brain responds to story than at any other time.  The history of American business is filled with great storytellers, from Walt Disney to Steve Jobs and yes, even Elizabeth Holmes. The best among them used their story to change the world. And while we are inundated with data and information, story undeniably remains a pillar of power and influence.  You’ll learn: 

  • The neuroscience and social science of storytelling
  • The structure of storytelling
  • The application of storytelling

Month 8
Building Energized, Purpose-Driven Teams

Leadership is about developing and empowering others. How do you build an engaged, motivated team that is filled with purpose? This module will focus on how to get the best out of people in good times and challenging times and what gets in the way of productivity and potential. You’ll learn:

  • What actually motivates people versus what we believe motivates people
  • How to create a culture of ownership and agency
  • Actionable tactics to better engage your team

Month 9
Hard Conversations and Difficult People

No one goes through their career without having to have hard conversations or deal with difficult people. How you manage conversations and people can define you. We see critical conversations and difficult people as an opportunity for you to demonstrate true leadership. A staggering number of people use avoidance and tolerance as tactics but these approaches do not improve or change the problem. This module will focus on how to approach challenging conversations and difficult people with a plan for better outcomes. You’ll learn:

  • How to plan for high stakes conversations
  • Dos and Don’ts of quality communication
  • How becoming a better listener will help you become a better communicator

Month 10
Time and Motivation

Time is a diminishing asset. We can not beg, borrow, buy or steal more time. We want to teach you how to invest your time wisely rather than spend it wildly. Int this workshop you’ll learn:

  • How to make better decisions about your time
    Practices for better workflow
  • Rules to help you own your time and not be at the mercy of a punishing calendar

Month 11
Legacy and What’s Left Behind

You make different decisions based on your value system and the work you leave behind. When we understand what we value and the impact we want to make in the world, it informs our professional and personal decisions. In this workshop you’ll learn:

  • How to prioritize your values
  • How to make decisions aligned with your values
  • How to begin to think about your legacy in a dynamic way

Month 12
Building A Plan Forward For Sustainable Growth

This month will focus on how to take everything you’ve learned and apply to the next year. This workshop will focus on sharing what you’ve learned, claiming what you want for the future and putting together a 2022 plan of action.

COST

$999 for the full year of programming. Registration is available at a discounted rate of $799 through October 31 and $899 through November 30.