What We Do - And Why It Matters

At Story Imprinting, our name is rooted in what we know about human nature and the importance of storytelling. Our work is informed by neuroscience, social science and culture, and our focus is on training leaders and companies on the skills they will need in the new marketplace.

We’ve trained groups ranging in size from twenty to 2,000 to thoughtfully and authentically stitch narrative into their day-to-day business practices and interactions in a way that moves people and influences behavior, and we believe in saying the hard thing. In having the tough conversation. In training yourself and your people how to give and receive feedback. Our philosophical approach is on humanizing modern business culture to create more sustainable corporate environments. We know soft skills hit the bottom line hard, and our training content is designed to reflect the real-world demands on modern professionals.

We are a certified woman-owned business and small business enterprise and the industry leader in storytelling, creativity, and authentic communication. We are regularly the highest-rated trainers and facilitators in any group we work with, and our client roster includes Big Tech, the largest global accounting, law and professional services firms, and some of the most illustrious Fortune 100 companies.

Upcoming Events

Join Us For Our Next (Free) Webinar

Why Soft Skills Are Now Significant Skills

March 20, 2025
9 am PT / 12 pm ET
Zoom

Upcoming Events

There are no upcoming events.

We’ve developed a short, high-impact training designed to help improve the creation and delivery of your CLE presentations immediately.


This $349 training is broken into a series of 12 short, on-demand videos with strategies and tactics you can immediately apply to your speaking engagements and CLE opportunities.

We’re a full-service training firm whose founders bridge the gap between storytelling and business. 

We take a practical and emotionally intelligent approach to storytelling and business that harnesses what we know about the brain and story to work with — rather than against — human nature.

The Story Imprinting curriculum touches every aspect of corporate citizenship, including:

We are inundated with data and information — and yet story remains a pillar of power and influence. And perhaps nowhere is this more relevant than in a corporate environment, where story builds trust, influence, and credibility.

When it comes to any part of your business — whether leadership, recruiting, change management, coaching, presentations, diversity and inclusion, business development, or communicating your value to customers and the world — what really matters are the stories you tell. 

Ann marie Houghtailing

Ann marie Houghtailing

Founder

Ann marie Houghtailing has developed a reputation as one of the most sought-after business development and storytelling experts in the country and speaks regularly on Narrative Leadership and how to use storytelling as a tool of influence in business. She has trained thousands of people in 42 states and abroad, delivered a TEDx talk, and has worked with a California men’s state prison to bring storytelling to incarcerated men as a tool of learning, empowerment and connection to the outside. Houghtailing is currently authoring a book on creativity as a survival tool for life and business.

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